The lean platform for factory and office
Two canvases. Four maps.
One truth.
Value Stream Mapping for material flow. Makigami for office processes. Both in current and future state, with takt time, lead time and waste calculated live as you map. A process map that does the maths. An embedded Sensei that challenges it.
Gösta Seuranen
Founder · Sensei
25+ years on factory floors — from Tetra Pak, Danone, FrieslandCampina, Nestlé, Heineken, Stora Enso, Oatly, Nobia and Galderma. Now built into a platform, not a consulting retainer.
For Whom
Three moments when processes break faster than org charts can fix them.
Makigami works for any admin process. VSM works for any company producing goods. These tools are universal — but three trigger situations burn the loudest right now.
The AI Mandate
Leadership wants AI in every process by next quarter. But a model can only automate what's been mapped — point it at a chaotic process and you scale the chaos, not the output. Map the flow first, then automate the part that's actually ready.
The Demand Surge
Pharma, defense, medtech, energy — demand just doubled. Capacity didn't. Overtime masks the waste; mapping the flow shows where hours actually disappear so you add throughput, not headcount.
The Outgrown Process
You grew by patching. Ten years of workarounds, three ERP migrations, four re-orgs — and nobody can draw the current state end-to-end. Before the next change, make the chaos visible.
Consultants & Lean coaches: run LeanTheCompany across your whole client book — multi-workspace, white-label A3s, revenue share on referred seats.
Talk to us →The Problem
You don't have a people problem. You have an invisibility problem.
Every factory and every office runs on three kinds of waste that nobody writes down because nobody can see them. Until you draw them.
"Where there is no standard, there can be no kaizen." — Taiichi Ohno
01 · Chaos
Nobody knows the real process.
Ask five people to map the order-to-ship flow and you’ll get five different versions. The current-state map on the wall is three years old and two ERP migrations out of date. You’re making decisions against a process that no longer exists.
02 · Handoffs
Handoffs eat more time than the work.
The machine cycle is 40 seconds. The order spends 11 days between people, inboxes and "waiting for clarification." Speed lives in the white space, not the value-added steps.
03 · Shadow
Half the work isn't in any system.
Senior operators and admins run parallel spreadsheets, side-channel chats and heroic workarounds. When they leave, the knowledge leaves. When they stay, the knowledge never scales.
The Platform
The map that does the math.
A drawing tool draws. LeanTheCompany computes: takt time, effective cycle time, inventory cover, out-of-takt flags — live, every time the map changes. Browser-based, no consulting retainer, no six-month rollout. Start mapping in ten minutes, coach yourself with an embedded sensei trained on 25+ years of shop-floor kaizen.
Makigami canvas for admin flow
Swim-lane the invisible back office — sales, engineering, purchasing, finance. See every handoff, every decision, every waiting triangle that doesn't show up on the shop floor.
Value Stream Mapping canvas
Drag-and-drop process boxes, inventory triangles, kaizen bursts and information flows. Cycle time, lead time and %C&A calculate themselves. Current state, future state, side by side.
Embedded AI Sensei
Ask, “Where’s my biggest waste?” and get an answer grounded in your actual process data — your takt, your handoffs, your losses. Not generic Lean advice from a chatbot, but a coach that reads what you mapped.
Kaizen tracker
Turn insights into PDCA cycles with owners, deadlines, before/after photos. Nothing gets lost in email. Nothing gets celebrated too early.
True North
Set the True North and the value priorities up top, so every map and every pilot below ties back to what the business actually needs. The CEO, the plant manager and the Lean coach finally read from one shared truth.
One-page A3 report
Export every pilot as a printable A3 in English, Swedish or Chinese. The universal language of Toyota, fit for your next management review.
What you get
What's live today — and what's landing next.
Makigami, the value-stream canvas, the embedded sensei, the kaizen tracker and the one-page A3 export are all live in beta today. What you see below is the real platform — actual screenshots, not mockups.
Makigami swim-lane canvas
Live nowThe back-office twin. Sales, engineering, purchasing — every handoff and every wait the shop floor never sees. Print it on the wall and the whole organisation suddenly speaks the same language.
Value Stream Mapping canvas
Live in betaDrag process boxes, draw flow arrows, drop inventory triangles and kanban loops. Takt, lead time and inventory cover roll up automatically —Build current state and future state, side by side.
Embedded AI Sensei
Live in betaAsk in plain English, Swedish or Mandarin. Trained on Ohno, Rother and three decades of field notes. Pragmatic, not preachy. Cites its sources so the operator can push back.
One-page A3 export
Live in betaThe universal language of Toyota Production System reviews worldwide. Print it. Pin it. Walk it. Every map, compass, and kaizen report exports as a branded A3 or A4 — in English, Swedish, or Chinese, today.
Reserve an Original seat — 30 days free, then your price locked for life. 100 seats only.
Reserve your seat →Free Diagnostic
Measure your process chaos in 5 questions.
Five questions about how work actually moves through your plant. The score lands on the screen when you finish — no email, no waiting. Each answer comes back with the note I'd give you standing on the line next to you.
What the Score Measures
- 01Inventory between steps
- 02Handoffs per order
- 03Shadow spreadsheets
- 04Decision cycle time
- 05Standardised work
What the Score Measures
- 01Inventory between steps
- 02Handoffs per order
- 03Shadow spreadsheets
- 04Decision cycle time
- 05Standardised work
Score your own plant.
Answer from the reality on the floor, not from what the report says. Your results stay private unless you choose to share them.
Your answers stay with the founder. No tracking. No reselling. No automated marketing sequences.
Test yourself
Ninety seconds on the floor. Six calls to make.
Not definitions. Real situations — a line missing takt, an improvement that doesn’t sustain, an andon nobody pulls. Choose the call you’d defend in front of the plant manager.
Pricing — sales open 15 September
Four ways to use it. One product, built once.
We're not selling yet — we're building. Sales open 15 September. Original seats close 1 October. A hundred seats, and then the price is just the price.
One Space, one process, seen properly.
An Operational Space is one business process — mapped as it actually runs today, and as it should run instead.
You map the office flow with a Makigami and the material flow with a value stream map. You mark where the time really goes. Then you draw the future state, and the kaizen cards are the work that gets you from one to the other.
One Space holds all of it, including the record of what you tried and what happened. Add another Space for the next process. That is the whole system.
A Space doesn't get abandoned. It graduates.
Your plan sets how many Spaces you can work in at once. It does not set how many you can keep.
When a process is good enough and stable enough to run without you, that Space is finished — so you archive it. It stays readable, printable, exportable, and it never counts against your active limit again. Bring it back whenever you want. Nothing is ever deleted.
Keep everything you finish. And if you stop subscribing, you keep read-only access to all of it for two years, with export available the whole time. We’ll remind you before anything goes.
You did the work. It’s yours.
You could do this on a whiteboard. People try.
Miro, Lucidchart, a PowerPoint template — €5 to €9 a month for shapes and arrows. They're good tools. They just don't know anything.
A blank canvas doesn't know what a value stream is. It won't tell you your Makigami has a handoff loop in it, it won't turn the map into an A3 your steering group will actually read, and it won't still be there in eleven months when the consultant has gone and nobody remembers why the board was drawn that way. And when you stop paying for one of those, your boards go read-only and you're told to delete some to get back in. We don't do that. Archive what you finish, keep it forever, and if you leave you still have two years and an export button.
That's the difference. Not the canvas — what the canvas knows, and whether it's still yours.
Original 100 · opens 15 September
Be one of the first 100. Pay full price. Lock that price for life.
We're not selling yet — we're building. Sales open 15 September. Original seats close 1 October. A hundred seats, and then the price is just the price.
The beta is open now and it’s free until 1 October. Beta members get first call on an Original seat when sales open.
What the price lock covers. Your Original rate is locked in for the tier you joined, for as long as your subscription remains uninterrupted. If you change tiers, the new tier will be charged at its then-current rate, while your Original Subscriber status carries over. If your subscription lapses, the locked rate ends with it. Original Subscriber status belongs to you or your company and cannot be transferred as part of a sale. Add-ons — including extra clients, additional Spaces, and Sensei top-ups — are charged at the applicable price at the time they are added.
What the archive covers. Archived Operational Spaces are free while you're a member and never count against your active limit. If you stop subscribing you keep read-only access and export for 24 months, and we’ll send two reminders before anything is removed. Export is available at any time, subscribed or not.
Contributor
For the people who do the work
For the operator, analyst or engineer who wants to map their first process tonight — on their own laptop, with nobody asking permission. Start where the work actually happens.
- 5 active Operational Spaces — five improvement projects running at once
- Keep every Space you finish — archived Spaces stay free and never count against your five
- Export to A3 PDF (EN / SV / ZH)
- AI Sensei — 50 questions a month, top up any time
- Private workspace — just you
- Community forum
- Founder replies within two business days
- €19 / month — locked for life if you join by 1 October
- An improvement cycle runs 12 to 15 weeks. Five Spaces at once is 17 to 22 projects a year — and the finished ones archive free, so the next five start clean.
Consultant
For the people who coach the work
For the independent consultant or lean coach with a first client book. Each client kept separate — walk into the workshop with a live canvas instead of a PowerPoint, for less than an hour of your day rate per month.
- Everything in Contributor
- 5 clients
- 25 active Operational Spaces, pooled — put 12 on a big plant and 5 on a small one, your call
- Keep every Space you finish, across every client
- AI Sensei — 150 questions a month, pooled, top up any time
- Kaizen tracker with PDCA cycles
- Founder replies within two business days
- €69 / month — locked for life if you join by 1 October
- Consultant is five Contributor licences in one. Bought separately they’d be €95.
Process Owner
For the people who own the process
€249 / month
For the manager or team that owns a process end to end — across departments, sites or shifts. One flat fee. No procurement headache. Shared canvases, real roles, one source of truth instead of a folder of screenshots.
Not available at launch. We’re building the team side properly rather than shipping a seat count we can’t yet honour. Tell me you want it and you’ll be first in the queue — at the Original rate.
Architect
For the people who design the system
For the continuous-improvement lead, business architect or external partner running LeanTheCompany across many teams or clients. Multi-workspace, full white-label, with a clean handoff at the end.
Architect isn’t a subscription tier — it’s a partnership, and it’s priced as one. Revenue share on every seat you refer, multi-workspace across clients or business units, white-label export with no LeanTheCompany mark, workspace handoff to a Contributor seat, and a direct line to me.
We’re opening applications after launch. If you’re running Lean inside a consultancy, an OEM academy or a university programme, tell me now and you’ll be first in the queue.
Growing? Add a client for €12/month — five more Spaces come with it. Need more room on the clients you have? +5 Spaces for €6/month. Sensei top-ups are €12 per 100 questions, and credits never expire.
Annual billing arrives after launch. Original Subscribers get first call — and your locked price comes with you.
Sensei runs on real AI, so we meter it — and you can top up anytime. Storage doesn't, so canvases aren't capped on team plans. No surprise bills, ever.
Founder replies within two business days — Monday to Friday, excluding Swedish public holidays and the July period.
Gösta Seuranen
Founder · Sensei
Engineer, operator, coach. 25+ years across Europe and Asia — from the shop floor to the boardroom — before I wrote a single line of code.
Connect on LinkedIn →About the Founder
Three industries. The same problem keeps surfacing. That’s why LeanTheCompany exists.
My operational career began with Tetra Pak, where I spent ten years building hands-on experience in manufacturing, operations, and continuous improvement. It was there that I developed the foundation for how I still look at a plant today — through the flow of work, the realities of the shop floor, and the gap between how a process is designed and how it actually runs.
From 2009, that experience expanded across East and Southeast Asia. With EFESO Consulting, I led and supported Lean transformations and operational improvement programs for major dairy, food, and beverage producers including FrieslandCampina, Nestlé, Danone, and Heineken, while also gaining operational experience from inside the businesses themselves.
From 2014 onward, the work broadened further across industries and geographies as an EFESO contractor leading WCOM (World Class Operations Management) and TPM implementations — from Stora Enso, SCA, and BillerudKorsnäs in forest products and packaging, to Oatly in food production, Galderma in pharmaceuticals, and Nobia in kitchen manufacturing. The work took me across Europe, Asia, China, and the United States, into very different plants, processes, and operating environments.
The companies changed. The products changed. The countries changed. The underlying problems did not. More than 25 years of diagnosing and improving operations gradually turned those recurring patterns into a method I could take into virtually any plant, in any sector — and know where to start looking.
Consultants solve this one plant at a time, at €2,000 a day. But once they leave, sustaining the improvement becomes the plant’s responsibility. I wanted to build a tool that a 26-year-old shift supervisor could open when they need it, map their own line, and walk into the next shift with a better standard — without waiting for the next consulting engagement. That’s what LeanTheCompany is.
MSc Electrical Engineering
Lund University of Technology (LTH). Systems, control, and measurement — the engineering foundation behind every good Lean diagnosis.
MBA
Uppsala University. Added a commercial and leadership perspective to the engineering foundation.
Next step
Stop Reacting. Start Improving.
Start your pilot
Pick one value stream. Map it with me this week. Deliver your first visible improvement before the end of the month.
No login wall. No sales call. No obligation.